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Kate Middleton Chose to Wear the ‘Color of Courage’ at Wimbledon: ‘A Nod to What She Is Going Through’

Kate Middleton Chose to Wear the ‘Color of Courage’ at Wimbledon: ‘A Nod to What She Is Going Through’

Catherine Princess of Wales court-side of Centre Court during the men's final on day fourteen of the Wimbledon Tennis Championships at the All England Lawn Tennis and Croquet Club on July 14, 2024 in London, England
Kate Middleton attends Wimbledon on July 14, 2024. KARWAI TANG/WIREIMAGE)

“It was very nice to see her wearing the shoes and looking so elegant,” she tells PEOPLE. “It was a total surprise, and it was very nice as a much smaller brand for her to choose us.”

Watching the tennis match as she contacted the brand’s factory in Portugal, Elphick said the whole team was thrilled — and that feeling of cheer and positivity spread to her customers too.

“Lots of people got in touch yesterday to order the shoes and also to share some particularly lovely messages about how great it is that she supports small British brands and how special it was that was wearing them for that occasion,” she says.

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